MKT 201 - Introduction to Marketing

(3 CR.)

Introduces students to the discipline of marketing and the need to create customer value and customer relationships in the marketplace. Presents an overview of the marketing principles, concepts, management strategies and tactics, along with the analytical tools, used by organizations in the creation of a marketing plan to promote ideas, products, and/ or services to selected target groups. Examines entrepreneurial e-marketing practices in today’s business environment. Lecture 3 hours per week.