Feb 03, 2023  
2020-2021 NOVA Catalog 
    
2020-2021 NOVA Catalog [ARCHIVED CATALOG]

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MKT 282 - Principles of E-Commerce (3 CR.)


Studies online business strategies, and the hardware and software tools necessary for Internet commerce. Includes the identification of appropriate target segments, the development of product opportunities, pricing structures, distribution channels, and the execution of successful marketing strategies. Lecture 3 hours per week.



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