Feb 04, 2023  
2020-2021 NOVA Catalog 
    
2020-2021 NOVA Catalog [ARCHIVED CATALOG]

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MKT 275 - International Marketing (3 CR.)


Examines the role of the multinational firm, as well as the environments in which they operate. Covers such factors as exchange rates, government foreign trade policy, and social-cultural factors. Compares international market planning with domestic market planning. Lecture 3 hours per week.



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