Feb 04, 2023  
2020-2021 NOVA Catalog 
    
2020-2021 NOVA Catalog [ARCHIVED CATALOG]

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MKT 228 - Promotion (3 CR.)


Presents an overview of promotion activities including advertising, visual merchandising, publicity, and sales promotion. Focuses on coordinating these activities into an effective campaign to promote sales for a particular product, business, institution, or industry. Emphasizes budgets, selecting media, and analyzing the effectiveness of the campaign. Lecture 3 hours per week.



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