HRI 233 - Meeting and Exhibition Marketing (3 CR.)

Prerequisite(s): HRI 229 or meeting planning experience. Examines all the major marketing tools used to attract attendees to an event, promote seminar attendance, and sell booth space to exhibitors at a trade show or exposition. Concentrates on the fundamentals of marketing that will enable the meeting manager to practice a total marketing approach including research, planning, budgeting, direct mail, advertising, public relations, direct selling, and sales promotion. Lecture 3 hours per week.