Nov 21, 2024  
2024-2025 NOVA Catalog 
    
2024-2025 NOVA Catalog
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MKT 282 - Principles of E-Commerce (3 CR.)


Studies online business strategies, and the hardware and software tools necessary for Internet commerce. Includes the identification of appropriate target segments, the development of product opportunities, pricing structures, distribution channels, and the execution of successful marketing strategies. Lecture 3 hours per week.



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