Feb 05, 2025  
2022-2023 NOVA Catalog 
    
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2022-2023 NOVA Catalog [ARCHIVED CATALOG]

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MKT 275 - International Marketing(3 CR.)

Examines the role of the multinational firm, as well as the environments in which they operate. Covers such factors as exchange rates, government foreign trade policy, and social-cultural factors. Compares international market planning with domestic market planning. Lecture 3 hours per week.


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