Jul 15, 2024  
2022-2023 NOVA Catalog 
    
2022-2023 NOVA Catalog [ARCHIVED CATALOG]

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MKT 215 - Sales and Marketing Management(3 CR.)


Emphasizes the relationship of professional sales skills and marketing management techniques to successful profit and nonprofit organizations. Focuses on challenges connected with the sales and distribution of products and services, including pricing, promotion, and buyer motivation. Demonstrates uses of the Internet to enhance marketing. Studies legal and ethical considerations. Introduces sales management in planning, organizing, directing, and controlling for a well-coordinated sales effort. Lecture 3 hours per week.



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